It has been given several names such as booklet, leaflet, catalogue, handbill and sometimes flyer too. However, there is difference in between. Unlike flyers, booklets/leaflets are not cheap and neither of one page. They are made of high quality paper that is thick so as to maintain it’s durability. A single handbill can have multiple pages and the most common style is a simple one time fold (also known as C-fold) but you can also go for a more creative two sided fold like a double gate or bi-fold to create four panels or tri-fold to create six panels.

The item needs to be thick, durable and of top quality with high paper weight basically because of the information it contains. Brochures contain information that would come into use more than one time. It is not a throw-away kind of thing that gets distributed from one door to another. It is not distributed freely because it is rather an expensive item with more money invested in it as compare to other printed items. Thus, it is supposed to be shared with concerned people only to prevent it from getting wasted at the hands of uninterested readers. It contains information such as company profile, showcase of company products and services and text and images to promote a business.

As it is comes in handy for marketing your business, it implies that your catalogue does need the ‘looks’ and vibrant colors. When your prospect customer would go through it, he would automatically in mind compare your marketing literature with printed promotion of your competitor so you cannot make compromises. It implies that for your customer’s decision to be in your favour, you need your leaflet to be designed more creatively and smartly than your competitor. You can’t let go of this powerful tool of promotion and won’t settle for anything less than the best services of brochure printing Dubai.

With internet seemingly taking over the place as many businesses make use of the Internet for online business promotion, the hand-held booklet has not yet lost its importance as a tool of business and product promotion. With catalogues, it is easy to target a specific market or audience which cannot be controlled on internet as irrelevant hits on your online page is something normal. Brochure printing Dubai services are today widely utilized because it is an effective fashion of marketing your business in top quality prints available at cost-effective rates.