Every year, 95% of new products released into the market fail, for a very simple reason: Their packaging lets them down. Customers in super markets don’t have the time or the money to try out every new product on its merit, and so their decision to buy an untested brand comes down to one question:

“Does it look and feel like a quality product when I hold it in my hands?”

If the answer to that question is no, customers are more than likely to walk away. Your product’s packaging serves a very important purpose: What your brand stands for and what it means to your customer.

If the outside fails to make an impression, it won’t matter how good the contents inside were. This is one of the many harsh realities of the business world, and one all companies have started to understand and embrace.

How to Create Effective Packaging

For small businesses, understanding the effects this has on consumer buying behavior, and creating products that feel premium from the moment they are delivered in their boxes is the fastest way to success.

This can be accomplished in a number of ways:

• Make cheap packaging feel personalized and high end: You don’t necessarily have to spend big to achieve your goal. Simple typography and proper use of colors can go a long way in making a box look classy.
  Get in touch with printers in Dubai and personalize your cards, boxes, and packets to set them apart from the competition.
• Know your demographic: A strategy that worked for another company might not work for you. Consider the kinds of products your customers are interested in, and market them accordingly.
• Make the unboxing an experience: Think about some of the most famous brands in the world, and you’ll realize how much effort they’ve put in to making the entire unboxing experience feel premium.
  Tech giants Apple are known for their clean-looking, minimalistic boxes, which represent the sleek, user-friendly experience of the product inside. It’s all designed to make you feel part of an elite group of people.
• Be Eco-friendly: According to research, 52% of people making purchase decisions partly due to a brand that market its packaging as recyclable and eco-friendly. Companies like Puma have generated massive interest in their eco-friendly shoe boxes that double as reusable walking billboards.

You can approach flexible packaging companies in UAE to help your brand become more eco-friendly, and design an experience that will leave customers wanting more.

Remember, first impressions last. Make sure your packaging not only impresses customers, it forces them to try out your products.